There are two things you should know before I start. One is that the strapline for my companys product, Mediaflex, is Beyond Media Asset Management. And the second is that I hate the term Media Asset Management because it has come to be meaningless. Too many people have used it to mean too many different things.
Now I am no techie geek, which in this business could be viewed as a disadvantage, but I do know that in all areas of life the design of the storage container is determined to a large extent by the nature of the thing you want to store.
The role of the archive has changed dramatically over the last few years. Every broadcaster in the world, regardless of their size, has the tools at their disposal to unlock their assets, digitise and repurpose their content for renewed monetisation and, in some cases, for the benefit of historic value.
There was a time when broadcasters and media companies worried only about one version of content, destined for one distribution platform. Now, however, the increasing volume, number of versions, and growing complexity of digital media assets has made the management and storage of content a much more challenging undertaking.
The role of the archive has evolved rapidly, delivering not only new revenue opportunities but crucial conservation possibilities for historical and cultural libraries that have lain dormant for many years
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